Creative Expression Is An Inner Battle

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Crafting your art can be a spiritual battle against demons that constantly sabotage your creative progress. You want to do the work, but then you encounter challenges — with The Playbook in hand, you’ll defeat them with valor:

procrastination

Procrastination thwarts you from making any meaningful progress

distractions

Distractions are trivial interruptions that constantly fight for your attention

perfectionism

Perfectionism puts up emotional barriers that obstruct you from gaining momentum

we believe every
creative
is meant to become a 
warrior 

Our mission is to upgrade your:

• self-discipline
• persistence
• follow-through

These are values many associate with warriors, but creatives shy away from because sometimes they falsely believe these things get in the way of creative flow.

We are here to demonstrate to you that you can be both creative and structured.

What if we can learn to invoke both:

emotion & logic

flexibility & structure

improvisation & planning

​​What if your creative potential wasn’t realized until you could learn to invoke your inner warrior? ​​You then become the creative warrior you are meant to be.

a physical planner that helps you

cross your creative finish lines 

With research-backed tools, our approach empowers creatives just like you to live more intentionally and create more prolifically.

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a one-of-a-kind system made

for creatives, 
‍by creatives

The Playbook is designed with a laser focus on the unique ways that creative minds work. It aims to guide the way without getting in your way:

Guidance

Guidance every step of the way so you stay on track

structure

Structure to shine crystal-clear clarity on your next most logical step

flexibility

Flexibility in just the right places when you need to improvise

everything dot grid

We designed every page in The Playbook on dot grid. It’s structured without being rigid and makes customization easy.

icons everywhere

Many creatives are visual thinkers, so we’ve placed icons next to labels to help reinforce the concepts of The Playbook visually. Plus, it’s just more fun!

a roomier grid

The Playbook uses a roomier 7mm grid to give you more space to be creative — as opposed to a standard dot grid, which is crammed at 5mm.

lighter ink

We use 50% gray ink or lighter to make it easy for you to improvise over The Playbook’s structure whenever you need to. 

the playbook experience

How It Works

You’ve likely heard the saying “you can’t see the forest through the trees.”

It’s with this in mind that we designed The Playbook: to create a broad view of your upcoming plans, the laser focused details of what you should be doing on the daily, and everything in between.

The Playbook breaks down your upcoming plans and projects to keep you moving step-by-step, so you complete the projects on your timeline.

You will have:

a quarterly view

Start with what you would be thrilled to accomplish in the next 3 months
{ the mountain }

monthly views

What will you have to get done each month to reach that bigger vision?
{ the forest }

weekly views

Dive deeper by detailing what must be done each week to stay on track
{ the trees }

Daily views

Finally, your daily plan keeps you marching towards completion
{ the wildflowers }

zoom in on a spread:

Quarterly view intro
Explore & define your “why”
Get clarity by prioritizing your creative projects
Get clarity by prioritizing your creative projects
Get clarity by prioritizing your creative projects
Choose the areas of life you want to focus on
These are just a sampling of the pages available in the Quarterly ‘Play.’

zoom in on a spread:

Monthly view intro
Set your monthly intention & goal
Plenty of space for you to fill out your monthly dream
Get into healthy habits with your creative practices
Additional pages in the Monthly ‘Play’ provide guidance and examples for defining your intention, goal, and practices.

zoom in on a spread:

Weekly view intro
Plan your week by project & priority
Guidance for your weekly view

zoom in on a spread:

Daily view intro
Connect your high-level vision with on-the-ground details
Guidance on setting your daily deliverables
Guidance for time-blocking your day
Guidance for reflecting on your day
Guidance on reviewing your day
More spreads in the Daily ‘Play’ provide guidance and examples to help you live intentionally every day.

our creator’s story

When I was 16 years old, I studied abroad in Germany where, one day, my German host dad gave me some tough feedback: “Moly, I notice you start a lot of things you get excited about — but you never finish them.” It hit me in the gut. And it was something I continued to struggle with for years afterwards.

read more…

Standards of Excellence

Intention pervades every aspect of how The Playbook works.

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battle-tested

​​Unlike other planners that have arbitrary space for random things, everything in The Playbook serves a purpose. No part of its design has been left to chance.

backed by research,
designed for intuition

The methods we used to design The Playbook have been validated by extensive scientific research, yet still leaves room for the quirky ways that creative minds work.

little details make a big difference

Creatives care about the small things because we know they can make or break a project.
‍
We’ve applied that same obsession to the little things when we created The Playbook, so you’ll look forward to using it every day.

opens flat
immediately

a handy
pen loop

write-in
dates

tough-as-nails 
hardcover

pre-printed
page numbers

thumbed 
tabs

smart
size

eye-catching
typography

implement creative practices that last a lifetime:

self-discipline

Persistence

Follow-Through

Get the Playbook

A complete toolkit to create your life on your terms, one page — and day — at a time.